BRISA

BRISA develops R&D projects for Lexmark
- Improvement in the internal communication flow and systems as commissioning, guarantee professionalism and expand the trademark.

With the goal of expanding Lexmark’s  core business (Lexmark is leader in developing, manufacturing and supplying solutions for printing and imaging), BRISA, a company which has been present in the IT market for over 15 years offering its consultancy services and perfoming projects related to Informatics and Telecommunications, has developed R&D projects which optimize the supplier’s information flow to its sales partners.

The partnership started in 2004 November. Lexmark, according to the Informatics Law 8248/91, needs to invest part of its receipt to Research and Development (R&D) projects, nationally. ‘BRISA was chosen due to being an active organization across the country and able to manage the R&D investment. We cover the projects and promote the research expansion to all the states’, explains Marco Wang, BRISA’s Project Manager.

Among the systems developed by BRISA, we can mention: Price Control,  requirements follow-up, Logistic and Imports, management of channels, ‘Clube Diamante’ – Diamond Club (supplier’s relationship tool to its distributors) and ‘Sistema Planeta’ – Planet System  (process of gathering tonners and empty cartridges providing bonuses on the purchase of brand new products).

The Organization has already concluded the Comission Management System in the field of provisions to Lexmark’s sales team. The solution consists on the automatized calculus of points, gained on the product commercialization, to the management of the comission managers’ goals  related to the provision sales. Offering online access to the employees’ extracts of gained points possibilitates the control and contributes with incentives to the commercial area. Thus, the planning is benefited and the results can be seen in the end of each month.

The project’s goal is to gather the the sales amount and support the approach definition of the consumer’s market of printers based on the business results. With the approximate investment of R$100.000,00, the solution was implanted in four months and the results can already be seen by the broad sales extension in the national market.



About Lexmark:
Lexmark International, Inc. (NYSE:LXK) facilitates the movement of information between  the digital and printed worlds for businesses and consumers.  Since its creation in 1991, Lexmark has become leader in developing, manufacturing and supplying solutions for printing and imaging to customers in more than 150 countries. Lexmark disclosed a profit of approximately $5.3 billion in 2004, and can be found at www.lexmark.com