BRISA

The creation of a new model of relationship directed to the citizen brings flexibility and dynamism  to the Prefecture and allies organizational management to the Internet.

In order to improve the communication flow between the Prefecture of São Paulo and the society, BRISA, an organization which has been present in the IT marked for over 15 years by offering its consultancy services and performing projects related to Informatics and Telecommunications, in partnership with UNIEMP Institute, has developed and implanted the relationship platform which originated the new Prefecture’s portal. The goal is to organize the necessary  electronic  information and public services to satisfy the needs of the society of São Paulo.

With specialization in the improvement process of e-gov solutions, BRISA has created a new relationship model, composed by a communication interface on the internet which focuses the users’ needs. The project involved a new proposal of organization, visual identity, systemic structure, navigability and population access by public interest services and information segmentation, based on ‘Linha e Eventos da Vida’ (Life Line and Events) concept.

This new concept allows the citizen to have access to public services and information which are organized based on a given moment of  their lives or on relevant aspects. For instance, school enrollment for 6 and 7 year old children, vaccine program for the elderly, or even the real state tax payment by the owner of the house.

According to Malde Vilas Boas, Municipal Secretary of Management’s E-gov Coordinator, the creation of a specific structure to manage the e-gov provides the municipality of São Paulo with a new way of adopting technology as a differential aspect. Our final customer is the citizen. The new portal makes it possible for us to focus on the population, because it gathers all of the servicing ways in a single relationship channel. We are satisfied with it, because this work was started due to the establishment of policies offered by BRISA’s consultancy services, along with the qualification of the Prefecture’s team for performing such project.

The search for the most frequent data in a customized way makes it easier for the requirements to be accomplished. The browsing conception was re-designed based on the population needs and satisfies the citizen’s requirements more efficiently, once they do not need to know the municipality administrative structure to interact with the new portal.

By creating a decentralized structure of content management, the portal eliminates the need of migrating from the current services and information to the new platform, allowing the reusing of the current systems.

The portal also contemplates a system for publishing contents via segmentation, contact us channels (forms and e-mail sending to the responsibles), dynamic website map, search tool and documents and images database.

According to Paulo Toledo, BRISA’s president, it is fundamental for the public services to be automatized in oder to better serve the citizens. ‘This project has the goal of bringing a better organization, quality and transparency to the services which are offered to São Paulo’s community, and it is completely alligned to our mission of promoting the institutional development of the governmental organizations’.

Among its main benefits, São Paulo city has now a better access to the public services on the Internet , reducing the need of information intermediaries and population movement towards information desks, which are crowded and with long lines most of the time.

To the Prefecture Managers, the advantages are represented by the the more efficient management of the data due to the optimized management of the information flow, which avoids extra costs and improves the service quality.

About BRISA:
BRISA is an organization which has been developing  projects and offering consultancy services since 1988, focused on Information Technology and Communications and credentiated by the MCT (Ministry of Science and Technology) as a R&D Institute. BRISA has been present in the prospection area, development and transference of methodologies and technologies, construction of models and scenarios, development of advanced softwares (outstanding performance in softwares for mobile systems and great experience with systems for the public sector), management of R&D and IT projects. The Organization has ISO certification 9001:2000, on the process of management of the activities of  development and commercialization of products and embarked softwares, and has been outstood due to its performance in pioneer projects related to Internet, e-commerce and e-gov. For further information, please visit www.BRISA.org.br

About UNIEMP:
The UNIEMP Institute – Fórum Permanente das Relações Universidade-Empresa (Permanent Forum of the Relations between University-Company) – was created in1992 by a group of businessmen and academics who were interested in developing mechanisms which facilitated the relationship among universities, companies and the public sector, acting as a connector among these three entities. Its basic mission is transfering the knowledge available at Universities and Research Institutes to the Private Iniciative and the Public Sector, in a way that turns the knowledge into socioeconomic value. The interaction university/company benefits both of them. The university supplies the companies’ requirements,  creating knowledge and human resources qualification.